Start internship synopsis

I started my internship synopsis today, i want use three days to finish it.

I saw a very funny video in Youtube:

summary

We had a short meeting on Monday, in the meeting time we found we didn’t write some basic model, theory, etc. when we were in internship in these 8 weeks, all of our work was follow these model and theory to analysis, but we forgot to write it in our blog. So this week’s main job was do some basic analysis.
First we made a Customer Journey Canvas, this tool can let us know how our persona use our product or service in her daily life. We also made persona and mood board to let our idea and e-design become easy to understand.
DNA model and experience compass theory was David taught us in the 1.sem, we used these model by looking these pictures, we know very clearly our e-design’s positioning.
Vision, mission, goal, we need to know which goal we want to get, after this, everything we did in this internship time was in order to achieve these objectives.

Vision, mission, goal,SWOT

Vision Using vision can help our restaurant to achieve the goal. It gives an aspiration image of the future that an organization is aiming to accomplish. We developed our own restaurant’s website and design the gourmet apps where people can enjoy and join the healthy sushi world. We are doing our convenient service in order to suit different levels of customer’s life style. Our vision: • To be the leading online sushi restaurant in Denmark. • Providing professional and useful website and apps, achieving reciprocity and mutual benefit Mission Mission defines the purpose of our restaurant. What task is to be done and why it should exist? Our mission aims to satisfy the purpose of the restaurant. To accomplish this, we will take the following steps: • Provide customers with the best service and food. • Satisfying various customers’ demands by low price • Giving old customers’ opportunities to evaluate our food and shared to others. Goal Our goal is to satisfy our customers and help mini sushi restaurant get more profit. Objectives are similar to goals but are being stated in more concrete statements describing what the project is trying to achieve.
SWOT Analysis



Why we use SWOT: SWOT Analysis is a powerful technique for understanding our Strengths and Weaknesses and for looking at the Opportunities and Threats we face in mini sushi restaurant.
Strengths: • Being the pioneer of the online sushi restaurant enhance the good reputation in Denmark, which in turn gives it more creditability from the consumer’s point of view. • Better booking service for customers, achieving reciprocity and mutual benefit • Perfect system operation • Fresh and healthy life concept Weaknesses: • Lack of enough deposit, cannot afford much higher technique cost • Red ocean influence
Opportunities: • Many “ group on company” would like cooperate with mini sushi restaurant • A great chance to improve the reputation in many ways. • Apps of social design would widely our sushi market meanwhile increase the profit • Our social media can attract the potential customers and it more suitable customers’ life.
Threats: • Cultural barriers, anyway, we are not in Asian, not all the people like rice and seafood. • We face competition from other sushi restaurant and fluctuation in the usage or membership due to variation in utility. • The orders are much more than before when we joined the a few group on companies, the employees is not enough. • The position is very important on the first list of website and apps; otherwise, customer would ignore it.

DNA model and experience compass

When we improved this Mini Sushi's online business and designed a new mobile apps, we used some model and theory to analiysis it. But we forgot to write these model and theory on the word document, so we wrote it today.

Persona and mood board

We found we didn't write our persona and mood board, so today our main job was to do these things.
Today Mini Sushi had a very big order: 25 parts menu 2 for 50 person on 12am, we came here early to help them finish their order.

Continue Customer Journey Canvas

We didn't finish the customer journey canvas yesterday, we continue our work today to finish it all, customer journey canvas is a good tool can tell us or our supervisor, how can a persona use our product or service in her daily life.

Customer Journey Canvas for Mini Sushi on Prezi

Customer Journey Canvas

Today Yin and I made a Customer Journey Canvas of our persona:Nina


We asked the feedback from the mobile apps model video, and we found coustomers are not very clear what we want to show them, so we made a new video and researched again, it's much better now.

Summary for last week

This week we had some change with our plan, we finished the mobile apps model earlier. In this week first we focused on the SEO, add some key words for the code to our website. SEO is a totally new idea and thing in China. When we talked with the people who made the MiniSushi’s website in China, tried to let them do some change and improved the website in the top place in Search Engine. But it’s hard to communicate and finish, because they didn’t know this SEO. That means we need to find other ways, so we found a Danish professional company to help us improved our website, but the money is a problem, the owner need time to think about this new change.
We also made a video for the mobile apps model, after the feedback, we found this video was not good enough. We will make a new video next week. I know research is very important thing, we need to use it in our internship process all the time.

Too much order

The Sweetdeal discount menu can be ordered from yesterday, it will be very busy in next few days. Today I came to help them do the kitchen job, hard work, nice experience. Wang asked me if i can also help them in the weekend, but i need to stay at home with my girl, he was a little bit unhappy.

Fever

It's bad weather these days, my little girl got fever yesterday evening, I had to stay at home and do nothing about my internship. I just hope next week every thing will be better.

Mobile apps video

Ying already made a mobile apps model a few weeks ago. Today we only need to make a video and show the users how to use this apps, and put this video on Facebook and You tube. Ying had fever this afternoon, so she went home early, and I don't know if she can come tomorrow.

After three days, Mini Sushi totally sold 754 discount menu, this discount menu can use in three months, so it was a nice sales

SEO day2

We contacted a professional person today to talk about the Mini Sushi's website: http://www.minisushi.dk/. He said this website has too much problem, if we want to let this website become perfect and do a nice SEO, we must let him take care it, but we need to pay 2000DK every month for his job, even no customers use it we still need to pay. We told Wang about this, he said he know it's a nice choice for the Mini Sushi, but he don't think they have enough money to do this, maybe in the further when this resturant get more business.

SEO

These two days our foucs will be SEO, we need to use some technics to make our Mini Sushi's website in the top place in Search Engine(Google) when customers are using Search Engine to find information about Sushi. Today we contacted the person who made the original code in China, told him which place need to do some changes. But it's still not enough, so we will contact professional person and talk about this SEO tomorrow.
Today the groupon meal was beginning, and continue on three days for selling the deals.

page:http://www.sweetdeal.dk/deal/koebenhavn/minisushimenu32stk

Summary

Summary in this week, we had done the promotion for the website part, first we made a facebook page for this MINI SUSHI restaurant, because it's an popular and fashion way, people always show and ask information by using facebook, we put news, pictures and discount messages on it. It's can enhance the reputation of MINI SUSHI restaurant in a short time, also can take care our coustomer's feedback by check this facebook page.
We also made a new deal with a groupon company: http://www.sweetdeal.dk, we sell our sushi for a very low price, but by the way, more and more coustomers can know our MINI SUSHI, maybe they will order food in the futhure.

feedback from customers

When we checked the feedback from customers, we found out there were already 112 people marked our restaurant on facebook, but no feedback. So after we talked with Wang, we decided to put a note on Mini Sushi, tell our customers we have a facebook pages right now, if they can mark and write some feedback for us, they can get 20% discount from us(tell us their user name).

Negotiation

Today we had an negotiated with a groupon company(http://www.sweetdeal.dk/deal/koebenhavn/seeqonespeeddating). This Mini Sushi already had a cooperation with Sweetdeal in this year March, volume of business was around 300,000Dk, but normally Sweetdeal take 35%, so today we talked with a staff from Sweetdeal , finally reached an agreement, when we cooperate again, they will take lower than 30%, nice achievement!!!

continue work with facebook

Today we continue to improve our facebook page, and tried to contact some friends and build some relationships, we will spend a few time to maintain our facebook page every day.

Facebook page

Today we made a facebook page for MINI Sushi, put some pictures and videos on it, but we had a problem to the video, when we put video on facebook, they said they had to remove our video for some reason.

We tried a lot, but still can't put on. So we only can make link to YouTube(which we already put in). We used long time to do the repeated and useless work.

Start to promoting

Today I came to MINI SUSHI a little bit late, because a nurse came to my home to do the normal check for my baby. After this I came to MINI SUSHI, Ying told me what she did last week, to help me follow the process. This week we will start promoting our website, our restaurant's online visibility, our main job is to make a facebook page for MINI SUSHI, and find more groupbuy company to do the cooperation.

summary

This week I didn't come to internship in MINI SUSHI,because my daughter fell down, that's why i need to stay with her at home. Fortunately, Ying and I had a nice team work, in this week Ying did all the job for publicizing a healthy food life style. Like we wrote in our project mangement, our team will get some inside risk for group members's personal reasons, sometime only one person can work. That's why when we designed our internship plan, we tried to make all the time more enough, it can let us still follow the plan.

Accident

Yesterday, my daughter fell down in the nursery, she hindbrain was bleeding, I took her to the hospital, doctor said she need to stay at home these days, so I can not go to internship, before my daughter getting better.

Make video week

In this week my main work was: made some videos, first I needed to ask the director which information they want to show to other people. By used two days, I did the records for this MINI Sushi’s view, their menu, and their normal work status. After the records I chose the photo that I need and did some job to modify these pictures beautiful. When I finished the demo for the video, I asked Wang and all the people in this restaurant, what they thought about the videos, because feedbacks for the users are important. They gave me some nice comments, so I did the change to the video. Follow the design rule, these video couldn’t be very long, 1.5mins-2.5mins could be perfect. These video will be used in next few week’s promoting.

Busy day

I finish my job yesterday,today i show this 3 video to Wang and my persona, they all like it, i will use these video in my next few weeks.
Today MINI Sushi is very busy, too much customers are come, so today my main job is help them do the service.

Continue work for the video

Today, i asked Wang's feedback for my first video(menu for mini suhi), he like the pictures and sound. But he said if i can put this restaurant's name and telphone number,etc also in this video, it's will be perfect,so i follow this idea and do it again. After this, i did other two video(high quality,nice food)(view for the MINI Sushi). I will show it to Wang tomorrow.

Video time

Today was worked very boring and tedious, I needed to use some software to modify the picture beautify, it was a hard work. After this i made a video for their menu.

meeting with David

Today we had a meeting with David, in the meeting time David told us, how to let all the things we do in this internship time. It can help us keeping on the right way(all around the e-commerce). After the meeting i felt more clear than before, i know what is my meal job(e-design and e-communcation).

Today i still record their daily work by using photo. I will use these photoes for my tommorrow's job (make video). And tommorrow i will stay at home to do my job.

Thanks for Wang can come early today to help us do this meeting.

Field records

This week i will focus on do some video and mood broad, their are work for the next few promote weeks. Today i followed Wang to INCO, to field record hwo this MINI Sushi to purchase their raw materials. I also record their normal working condition by use photo.

Internship week2

This was the second week for my internship, and this week was a research week. I focus on marketing research part; I had ask some question about how people use the Google search engine, it’s preparation for optimize the website (SEO). I asked about the information for this MINI Sushi, also asked about their online selling. But it was hard to get totally true data, because the director said it’s a business secret, I only can record by myself. When I asked the question on facebook, it was also hard to finish, for example, I asked one question to my all the friends, totally 115 people, after 2days, only 2 people answered the question. So I changed the way, asked the customers who eat in this MINI Sushi, people were more easy to answer this by face to face.
All the research by this week was working for our internship, by get and analysis data, we can know in next few weeks, which things we need to be careful and follow this research to do some online business strategy.

Analysis marketing research

This Mini Sushi normal have around 20000 kr booking for the http://www.just-eat.dk/, 2 times discount meal put in the http://kbh.downtown.dk/, 1 time discount meal put in the http://www.sweetdeal.dk/deal/koebenhavn/thediningroom.Director Wang said he can't tell me how much numbers users booking in this two website, i think maybe for some tax reason.
They need a new part-time driver for this shop, so i help them put the information on facebook. I also make a link for the new discount website,hope can help them get more orders.

Delay

Today is my re-exam day, so i came to MINI sushi in the afternoon. I found a lot of information about this sushi market who are the same area with our shop. I also asked Wang about all the online business things for this shop.
Last week, Ying and me helped this MINI sushi contact with a new online selling food website( www.tilbudibyen.dk). Today our discount meal started, we just hope it can be a nice selling for these 6 days.

Free

Today i will stay home, because i have exam tomorrow.

Change plan

Today i got an e-mail for our supervisor:David, he told me we have blog each, not one, and we must have our own internship synopsis. But from the begining, we all did the team work together, so we need to change our project plan now, it's a big shock for us.
Any way, i still do my marketing research now. Find some informaiton from the internet.

Research time

Today we have a short meeting, we see our project management, and check all the things we actually did last week, we find we totaly follow the PM, but it's just the first week, we still need to work hard for this internship. Our research are still in progress.

Here is the staff introduction for this MINI Sushi
Director: Wang

Sushi cooker: Wu


They also have one Sushi cooker(part-time), one driver, one waiter, but they don't want put their pictures on my blog.

This is the first week during the internship period. We knew the basic information about the mini sushi restaurant. The restaurant has deficit these month. Furthermore, we also started the research in the same time. At the beginning, make a project plan cannot be ignored, so we made the project management as well. Then we can control the routine and the daily responsibility step by step that we should do. Through the marketing research, we found the sushi restaurant in Denmark belong to the red ocean. In addition, there are many shortages in the e marketing area-after our user research, such as, book on line, promote on line, advertisement, etc. Our aim: We would like through the knowledge that we have learned to help them restore the prestige. According on those elements and data influenced, so we set our problem formulation like: “How to avoid the threat from Red Ocean that our sushi restaurant can get more profit?”

We will follow the subject areas above:
1. How to increasing the reputation?
2. How to promote our website and product (food)?
3. What kind of market strategy will our restaurant apply in order to expand?

Research time

Today we start doing our research, Ying will more focus on the user research, and Xin will focus on the marketing research part. We write 8 questions for the user research, we ask our friends to help us translated this user surveys into Danish, because we think it's easy for the user to answer.

Online discounts meal

Today is the last day for the online discounts meal, the restaurant is very busy, so we help them to do some extra(kitchen job, customer service). Ying and me also finish our project management. Hard work today.

project management

we forgot to do the project management in the beginning,so we need to do it during today and tomorrow, hopefully we can make a clear schedule. I find a nice software:"gantt project", it could help me easily and quickly to make a nice diagram for the PM.

Background

By use this two days, we know the background for this Mini sushi, try to know how they working online and not online. The boss and all the staff are very nice, and we can eat some free sushi, so lucky!

Topic:Greeting and introduction

This is the first day of our internship. Ying and Me come to this MINI sushi restaurant together. I hope we would have a nice internship in this few weeks.