Vision Using vision can help our restaurant to achieve the goal. It gives an aspiration image of the future that an organization is aiming to accomplish. We developed our own restaurant’s website and design the gourmet apps where people can enjoy and join the healthy sushi world. We are doing our convenient service in order to suit different levels of customer’s life style.
Our vision: • To be the leading online sushi restaurant in Denmark. • Providing professional and useful website and apps, achieving reciprocity and mutual benefit
Mission Mission defines the purpose of our restaurant. What task is to be done and why it should exist?
Our mission aims to satisfy the purpose of the restaurant. To accomplish this, we will take the following steps: • Provide customers with the best service and food. • Satisfying various customers’ demands by low price • Giving old customers’ opportunities to evaluate our food and shared to others.
Goal Our goal is to satisfy our customers and help mini sushi restaurant get more profit. Objectives are similar to goals but are being stated in more concrete statements describing what the project is trying to achieve.
SWOT Analysis
Why we use SWOT: SWOT Analysis is a powerful technique for understanding our Strengths and Weaknesses and for looking at the Opportunities and Threats we face in mini sushi restaurant.
Strengths: • Being the pioneer of the online sushi restaurant enhance the good reputation in Denmark, which in turn gives it more creditability from the consumer’s point of view. • Better booking service for customers, achieving reciprocity and mutual benefit • Perfect system operation • Fresh and healthy life concept
Weaknesses: • Lack of enough deposit, cannot afford much higher technique cost • Red ocean influence
Opportunities: • Many “ group on company” would like cooperate with mini sushi restaurant • A great chance to improve the reputation in many ways. • Apps of social design would widely our sushi market meanwhile increase the profit • Our social media can attract the potential customers and it more suitable customers’ life.
Threats: • Cultural barriers, anyway, we are not in Asian, not all the people like rice and seafood. • We face competition from other sushi restaurant and fluctuation in the usage or membership due to variation in utility. • The orders are much more than before when we joined the a few group on companies, the employees is not enough. • The position is very important on the first list of website and apps; otherwise, customer would ignore it.